VAN KPAEditorial, then actionable
Photography creates desire; product information arrives exactly when comparison begins.
Northstar Commerce
Premium home-goods storefronts can become visually rich but difficult to shop.
MY ROLEStrategy · UI/UX · Development direction
Project context
Independent concept.
Original direction.
Northstar is an original concept for a premium furniture retailer. It explores how atmosphere and utility can reinforce each other.
Executive summary
From problem to
practical direction.
THE SOLUTION
A composed responsive storefront that balances editorial discovery with a focused purchase path.
THE OUTCOMEA commerce direction demonstrating hierarchy, merchandising, and component-system thinking.
The approach
The work behind
the interface.
- 01
Prioritize product discovery goals
- 02
Design a flexible merchandising grid
- 03
Clarify product detail and purchase states
- 04
Create reusable responsive components
Key decisions
What shaped
the direction.
Quiet purchase confidence
Price, configuration, delivery, and cart actions use a stable hierarchy across products.
What was designed
Scope &
deliverables.
- ↳ Commerce strategy
- ↳ Responsive storefront
- ↳ Product-detail system
- ↳ Cart-flow direction
- ↳ Component library
Demonstrated value
Outcome &
impact.
- ↳ Stronger product hierarchy
- ↳ Clearer purchase path
- ↳ Reusable merchandising system
- ↳ Independent concept
Project actions
Start a conversation
Have a problem worth
working through?
Start with the problem you are trying to solve. We can define the right next step together.
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