VAN KPARequest before category
People often know the task before they know what to call the service. The experience leads with the request and uses categories as reassurance.
Vizubly
Everyday home tasks can be too small for a traditional contractor, too much to handle alone, and easy to postpone.
MY ROLEFounder · Product strategy · Experience design · Development
Project context
A live product shaped
from the inside.
Vizubly is Van’s founder-led product. The work connects customer discovery, local-service operations, product positioning, interface design, and implementation in one operating system.
Executive summary
From problem to
practical direction.
THE SOLUTION
A local request-first platform for clearly scoped help with moving, assembly, organization, packing, home setup, and household tasks.
THE OUTCOMEA functional public platform serving Charlotte and Lake Norman, built around the customer’s actual request rather than a rigid service catalog.
The approach
The work behind
the interface.
- 01
Frame the gap between DIY help and traditional contracting
- 02
Make a plain-language request the primary entry point
- 03
Organize broad home-assistance needs into understandable examples
- 04
Build a responsive public experience for local discovery and inquiry
Key decisions
What shaped
the direction.
Local trust
Service area, task examples, and straightforward language keep the product grounded in Charlotte and Lake Norman.
Operationally useful inputs
The inquiry path encourages enough context to understand the task without overwhelming the customer.
What was designed
Scope &
deliverables.
- ↳ Product positioning
- ↳ Information architecture
- ↳ Responsive website
- ↳ Request journey
- ↳ Service taxonomy
- ↳ Launch foundation
Demonstrated value
Outcome &
impact.
- ↳ Publicly accessible founder product
- ↳ Clearer task-request journey
- ↳ Mobile-first local discovery
- ↳ Foundation for operational learning
Project actions
Start a conversation
Have a problem worth
working through?
Start with the problem you are trying to solve. We can define the right next step together.
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